01Live on iOS & Android
Rooted
Plant care, made precise.
Plant care without the guesswork. Rooted reads what each plant needs and tells you exactly when to act, warmly and precisely.
A house of software brands
We build software ventures.AI is ourco-founder.
Yantrava Labs is a holding company building independent product brands, one at a time.
Most software is built to capture attention.
We build software that earns trust, and then keep earning it. Small teams, real products, no shortcuts.
Structured like a holding company. Built like a studio.
Each product we build is its own company in miniature: its own name, its own identity, its own roadmap. Yantrava is the structure behind them, deliberately invisible to the people who actually use the products.
What the ventures share is infrastructure, capital discipline, and a way of building: small teams using AI as leverage to ship real products faster than their size suggests.
Risk is contained by design. A venture carrying clinical or regulatory exposure is ring-fenced from day one and spins out as it matures, so one bet can never sink the others.
Trust over metricsYears, not quartersOne product at a timeBuilt to lastA house of brandsTrust over metricsYears, not quartersOne product at a timeBuilt to lastA house of brands
Minimal data, maximum careRetention over reachIndependent by designDecades over demosCare at the coreMinimal data, maximum careRetention over reachIndependent by designDecades over demosCare at the core
Multiple ventures.A portfolio built to last.
Independent brands, built by the same hands.
Castle
Creator tools02Live · web
Castle
Know why a video works before you post it.
A video analyzer for creators, agencies, and brands. Castle scores a video before it goes out, shows where viewers are likely to drop off, and names the fixes that keep them watching.
CardioGuard
Health-tech03Pre-clinical · ring-fenced
CardioGuard
An early-warning system for cardiac care.
An AICD alert and monitoring system in development for cardiac patients and their clinicians. Ring-fenced from the rest of the portfolio from day one. On first clinical use, it graduates into a company of its own.
How we build
01
Build
Builders ship. We put real products in front of real people and stand behind what we make.
02
Earn it
Trust is earned, never assumed. We ask for the least data and give the most care.
03
Think in decades
Most software optimises for the first week. We optimise for the long compound. Durability over momentum.
04
Full attention
Focus is the strategy. Each venture gets everything we have until it can stand on its own.
Founders
Manav Jain
Co-founder & CEO
A founder-engineer who lives inside the product, carrying strategy, roadmap, and engineering in one seat so a small team ships fast. He started Yantrava to build applications people keep open for years.
Rounnak Goho
Co-founder & COO
The operator who turns builds into businesses. Rounnak runs go-to-market and operations across the portfolio and protects the studio's focus when the easy move is always to do more.
Alexander Bleeker
Co-founder & CMO
Builds the foundation of marketing that people remember, then makes it earn its keep. Alexander leads how every venture is seen and found. Founded AI Marketing Alliance, now 3,000+ senior marketers.